December 2013, Amsterdam- Glenmorangie (LVMH), Scotland’s favourite single-malt whisky brand has appointed BSUR (be as you are) to handle its global communications account. Following a multi-agency pitch, BSUR takes the creative lead on a fully integrated communication campaign.
BSUR met Glenmorangie’s need to involve a global agency that fully understands its brand’s essence. BSUR, renowned for its ‘concepting’ approach, has over 20 years of proficiency in developing and executing visionary brand communication campaigns. Being a ‘Dutch International’ with Dutch roots and a global orientation, BSUR runs offices in Amsterdam and Shanghai.
BSUR has initiated the development of a fully integrated global campaign concept for brand communication and through-the-line activation for Glenmorangie.
David White, Director of Marketing and Communications at The Glenmorangie Company: “We have chosen to unite with BSUR for their international perspective and impressive creativity. BSUR shares our passion for brands and we are confident that this collaboration will allow us to continue the brand’s excellent momentum of the last 4 years.”
Jan Rijkenberg, CEO BSUR Group: “We are honoured and delighted to work for this gem of a brand. Staying true to its uniqueness, we will help evolve their communications through innovative and adaptive campaigns. We look forward to dedicating our talent and experience in a long-term partnership”.- - - -
About The Glenmorangie Company:
Founded in 1843, Glenmorangie is the leading premium single-malt Scotch whisky brand in Europe, the USA and Asia. The Highland distilleries contain the tallest stills in Scotland and produce an assorted range of award winning whiskies that remain beyond comparison. Since 2004, after being held by two families for over 150 years, the Glenmorangie Company proudly continues to pursue perfection under the stewardship of Louis Vuitton Moët Hennessy.