Media Contact: Dori Ross
FOR IMMEDIATE RELEASE: January 1, 2014
All-natural sweetener has benefits beyond taste
WAITSFIELD, VT—Maple syrup is suddenly the hottest up-and-coming natural sweetener as it has fewer calories and is lower on the glycemic scale than honey, molasses and agave nectar. Maple is a guiltless indulgence bursting with sweetness and nutrients that is under-utilized as a sweetener in everyday drinks, snacks, and foods.
Tonewood, a luxury maple company based in Vermont’s Mad River Valley, is celebrating maple’s versatile and healthful qualities and encouraging its use to replace more common sweeteners. Tonewood’s pure maple syrups make the transition smooth and simple, while their maple solids, such as crunchy maple flakes, shavings from a pure maple cube, and smooth maple cream add excitement and variety to otherwise commonplace foods.
“It’s time to do away with refined sugars and use a natural, anti-oxidant and nutrient-rich sweetener whenever possible. We should all reduce our sugar intake but make sure we’re using a ‘good’ sugar. Pure maple syrup naturally sweetens all foods and compliments drinks—both hot and iced—such as coffee, tea, lemonade, and cocktails,” says Dori Ross, founder of Tonewood. “Further, maple is arguably more compatible with the human body than synthetic sweeteners, and since it is roughly twice as sweet as refined sugar, you use much less,” adds Ross.
Beyond its great taste, maple syrup contains numerous health-promoting compounds including over 50 anti-oxidants, manganese, iron, phenolic compounds, riboflavin, calcium, zinc, and potassium. The most notable vitamins in maple syrup include niacin, B5, B2, folic acid, B6, biotin and vitamin A.
In addition to being nutrient rich, pure maple products are fat free. In comparison to honey, maple is lower in sodium, has 10 times more calcium and contains significant levels of iron, zinc and manganese. When compared to agave, which contains no nutrients, maple serves as a nutrient-rich ideal substitute as it has fewer calories.
For more information on Tonewood’s gourmet maple products and tree adoption program, visit http://www.tonewoodmaple.com.
Tonewood Maple is celebrating maple’s naturally sumptuous flavor and under-realized versatility by redefining a standard for elegance and quality in maple products. Through collaboration with expert sugarmakers, Tonewood produces pure maple syrups and other specialties that are single-sourced, unblended, and free of additives.
By combining a standard for excellence with sleek design and forward-thinking sustainability practices, Tonewood has created a unique tree adoption program in which adopters receive premium artisan maple products produced from the bounty of their adopted tree. Tonewood seeks to preserve maple production by funding climate change research, local farming efforts, and sustainable forest stewardship. Through 1% for the Planet, a portion of every Tonewood sale is donated to climate change research efforts at the University of Vermont’s Proctor Maple Research Center.