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Australian Group buying market analysis, Living Social is now Australia's biggest daily deals site

19 October 2011. The Australian daily deals market generated an aggregate $64.6m revenues in the months of August and September 2011, according to exclusive analysis conducted by DealsExtra.

Australian group buying industry aggregate revenue units in $AUD millions

Living Social / Jump on it is currently Australia' top daily deals site holding 29% market share. Scoopon holds the number 2 position with 20% market share,  followed by Spreets with 15% market share.
Market share of Australian group buying companies for August 2011 - September 2011

Current market leader Living Social / Jump on it  has sold a total 336,354 deals generating $16.2m in net revenues for period August 2011 - September 2011. Living Social's most lucrative deal was the "Outrigger Little Hastings Street Resort & Spa", which grossed $573,520 in revenues. Living Social has run 1,295 deals in total over the period, an average of 148 deals per week.

Australia' second largest site Scoopon grossed $10.9m in revenues from  a total of 204,716 deals. Scoopon's most profitable deal was "Jupiter Hotel Gold Coast" deal which grossed $471,276 in revenues. Scoopon has run 679 deals in total over the period, an average of 78 deals a week.

Spreets, in third place, sold a total of 164,029 deals, and grossed $9.1m in revenues. Spreet's most lucrative deal was  the " Grand Palais beachside resort" which grossed $339,320 in revenues. Spreets has run an average of 115 deals per week and 998 deals in total.

Revenues and Quantity sold for top group buying sites August 2011 - September 2011

For more information on the Australian daily deals industry visit http://www.dealsextra.com.au/blog


The report is based on publicly available data collected by Dealsextra.com.au. To view the source data from which this report was compiled visit http://www.dealsextra.com.au/blog/display.php. The information has been collected and complied on a best efforts basis only . Dealextra.com.au, the author and other related parties associated with the preparation of this report, do not bear any responsibility for any losses or damages associated with the use of the information in this report.